AIB Car Finance QUiz

One of the challenges working in a digital agency is convincing clients (and often ourselves) to think outside of Facebook, Twitter and other social channels. Obviously we use these services to push things out but we need the piece of content to be something fun and a little different if we want to stand out.

For AIB’s Car Finance offering we came up with the idea of producing a personality quiz which will match an owner to the type of vehicle they should be driving and then handily point them in the direction of AIB who can offer the finance to make this happen.

Using the quiz mechanic is something most people will be familiar with if they’ve been on the Internet in the last few years and by not going straight in with a sales message we hopefully provide them with a little entertainment before we get to the serious stuff.

You can take the quiz here and below are a few screenshots taken from it.

Thanks to Andrew Murray, Kate Burke, Chris Flynn and Eamonn Finn who were all involved with this project at different stages.