Just as we were gearing up to work on World Cup 2026 the Paddy Power Games team came to us with an exciting brief. They were sponsoring Nobody’s Fool, a new 6-part gameshow on primetime ITV fronted by Danny Dyer, and wanted us to produce a set of idents. It’s the kind of brief youContinue reading “Paddy Power – Nobody’s Fool”
Category Archives: Advertising
Paddy Power Games – All Sorts
In 2025 Paddy Power Games launched a new campaign with the aim of promoting their wide variety of games. The idea they landed on was “All Sorts of games for all sort of people”.The campaign was fronted by Danny Dyer and the TVC features him as a slick casino boss taking us around his establishmentContinue reading “Paddy Power Games – All Sorts”
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Paddy Power – Mansion Heist
In 2024 Paddy Power launched the first-ever exclusive online live casino gameshow. Bit of a mouthful. Paddy Power Mansion Heist is set in Paddy’s lavish country estate and players work through a series of rooms/rounds to collect loot from each room. The game culminates at the Mansion’s legendary vault, which is packed full of shimmeringContinue reading “Paddy Power – Mansion Heist”
Paddy Power – The Bigger 180
In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Super 6 – Social Video
Motion content has been shown to vastly outperform static when it comes to engaging customers on social channels. This is particularly true when your goal is acquisition. We were asked to produce a series of videos for Super 6 leveraging their access to one of the biggest talents on Sky Sports, and a key ambassadorContinue reading “Super 6 – Social Video”
Brett Flair & The New Slots
In his first iteration Brett Flair proved to be a hugely successful character for Betfair. And while people may have had a bit of a love/hate relationship with him, he was memorable and a great brand asset. So when the Brand Team decided to refresh the creative they came to us with the simple thought:Continue reading “Brett Flair & The New Slots”
Euro 2024 – Paddy Power
Euro 2024 was supposed to be England’s moment. They went in as strong favourites having gone far in the preceding tournaments and even though some of the results leading up to the kick-off in June were patchy there was the feeling they would come good in the end. To tap into the fervour around thisContinue reading “Euro 2024 – Paddy Power”
Paddy Power Comedy Festival
In the summer of 2022 Paddy Power took over sponsorship of the Dublin Comedy Festival, held annually in the Iveagh Gardens in the city centre. This event showcases the best Irish and international comedy acts over 3 days and has long been one of the entertainment highlights of the summer in the city. The briefContinue reading “Paddy Power Comedy Festival”
Sky Bingo – All fun, no fuss.
Sky Bingo is a bit of a sleeper product in the Sky Betting & Gaming arsenal. There is a feeling within the business that the product and customers experience is really great, but not enough people know about it. It also doesn’t necessarily get the budgets or backing that others do, including big competitors likeContinue reading “Sky Bingo – All fun, no fuss.”
Dibz Launch
In 2023 Flutter launched a brand new brand, and product, to the market. Dibz’ aim was to introduce a new way to bet on sports (specifically football for launch) that was always fun, always simple and always financially accessible. A lot of customers are turned off traditional betting apps as they see them as tooContinue reading “Dibz Launch”
Paddy Power – Super Sub
Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Paddy Power – Cheltenham 22
The theme for Cheltenham 22 was the rivalry between the British and Irish, which comes to the forefront during Cheltenham week as the Nations face off over the Prestbury Cup, awarded to the whoever has the most winners when the results are tallied. In truth Ireland have dominated in recent years but it’s still aContinue reading “Paddy Power – Cheltenham 22”
Betfair Casino – Brett Flair
Following the introduction of the new CAP guidelines Betfair had to come up with a new creative platform to replace their popular ‘Dogs’ campaign. The solution to this came in the form of a new character called Brett Flair. He is a singing and dancing market seller with a stall that can showcase all yourContinue reading “Betfair Casino – Brett Flair”
Daniel Flynn - Creative 