In 2019 Betfair launched a campaign to highlight their Exchange offering fronted by Clive Owen. This was one of the biggest campaigns undertaken by the brand at that time, using their highest profile ambassador to date.
Working alongside our agency partner, Leo Burnett’s London, I was responsible for the stills shoot during the 5 day shoot in Prague. These final assets were then used across a host of channels including OOH, print, social and onsite to highlight some of the unique features of the Betfair Exchange.
The below D-OOH ran in train stations and the message changed depending on the time of day to make it more contextual.
Some additional shots we captured on-set over the 5 days.
Daniel Flynn - Creative 