When people think of Paddy Power they don’t necessarily think of Bingo. In 2022 the brand looked to change that by doing what they do best, tapping into a cultural moment and giving it that Paddy Power spin.
In this instance that was the popularity of the Netflix phenomenon Bridgerton. Enter Miss Bingoton who is searching for a suitor but is presented with a plethora of unsuitable candidates with bingo-inspired paddles and titles.
My role in this project was to concept and art direct all the static creative, helping to bring this great campaign to life across digital, social and OOH.
As the visual world of Bingoton was already really rich this was a really fun project to work on and we shot a huge suite of character assets that we are continuing to use in mid 2024 showing the longevity and popularity of the campaign.
A selection of the additional poses and characters.
Daniel Flynn - Creative 