Just as we were gearing up to work on World Cup 2026 the Paddy Power Games team came to us with an exciting brief. They were sponsoring Nobody’s Fool, a new 6-part gameshow on primetime ITV fronted by Danny Dyer, and wanted us to produce a set of idents. It’s the kind of brief youContinue reading “Paddy Power – Nobody’s Fool”
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Paddy Power Games – All Sorts
In 2025 Paddy Power Games launched a new campaign with the aim of promoting their wide variety of games. The idea they landed on was “All Sorts of games for all sort of people”.The campaign was fronted by Danny Dyer and the TVC features him as a slick casino boss taking us around his establishmentContinue reading “Paddy Power Games – All Sorts”
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Paddy Power – The Bigger 180
In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Super 6 – Social Video
Motion content has been shown to vastly outperform static when it comes to engaging customers on social channels. This is particularly true when your goal is acquisition. We were asked to produce a series of videos for Super 6 leveraging their access to one of the biggest talents on Sky Sports, and a key ambassadorContinue reading “Super 6 – Social Video”
Sky Bingo – All fun, no fuss.
Sky Bingo is a bit of a sleeper product in the Sky Betting & Gaming arsenal. There is a feeling within the business that the product and customers experience is really great, but not enough people know about it. It also doesn’t necessarily get the budgets or backing that others do, including big competitors likeContinue reading “Sky Bingo – All fun, no fuss.”
Betfair Exchange Education
In 2019 Betfair launched a campaign to highlight their Exchange offering fronted by Clive Owen. This was one of the biggest campaigns undertaken by the brand at that time, using their highest profile ambassador to date. Working alongside our agency partner, Leo Burnett’s London, I was responsible for the stills shoot during the 5 dayContinue reading “Betfair Exchange Education”
Betfair – Small Details, Big Results
In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”
Grand Slam Payout Print
2 days prior to Ireland’s final 2018 6 Nations match against England at Twickenham Paddy Power decided to pay out early on Ireland to win the Grand Slam. To promote this offer we were asked to come up with a concept for a series of print ads. With Eddie Jones’ comment still ringing in manyContinue reading “Grand Slam Payout Print”
1200 Years
Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the otherContinue reading “1200 Years”
X-Trailing on the Wild Atlantic Way
In Huskies we serve both the Nissan and Fáilte Ireland accounts and recently an opportunity arose to utilise our knowledge of both clients to create a unique set of advertisements. Fáilte were producing a 16 page supplement for the Irish Independent to promote the Wild Atlantic Way and offered within this were a suite ofContinue reading “X-Trailing on the Wild Atlantic Way”
Fyffes – Banana Day
In 2017 Fyffes chose Temple Street Children’s Hospital as their nominated charity. To celebrate this and to also tie in with Banana Day (April 19th) we decided to create a special event that would raise awareness of the cause and get people talking about Banana Day. Our idea was to create a unique pop-up deliveryContinue reading “Fyffes – Banana Day”
UCD Outdoor
I recently worked as part of a small team on a pitch for UCD. The brief was to come up with a campaign using water as the main theme. I worked on three outdoor executions using a minimalist illustrated style. Our idea was to strip everything back and using the expanse of space to createContinue reading “UCD Outdoor”
SVP – Hidden Homeless
The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”
Daniel Flynn - Creative 