Following the introduction of the new CAP guidelines Betfair had to come up with a new creative platform to replace their popular ‘Dogs’ campaign. The solution to this came in the form of a new character called Brett Flair. He is a singing and dancing market seller with a stall that can showcase all your favourite games.
My challenge was to bring Brett to life in other formats such as static and short motion. I worked on developing a huge shotlist that would allow us to create an asset bank that we could use to keep refreshing the Brett creative to highlight new promotions, games, offers or seasonal specials.
Brett just happens to be an ideal vehicle for the Casino world and we had a lot of fun playing around on the shoot day and afterwards in post-production to create tons of interesting and flexible poses and scenarios.
These were the two key visuals that launched the campaign.
A selection of some of the additional poses we captured.
Daniel Flynn - Creative 