In 2025 Paddy Power Games launched a new campaign with the aim of promoting their wide variety of games. The idea they landed on was “All Sorts of games for all sort of people”.The campaign was fronted by Danny Dyer and the TVC features him as a slick casino boss taking us around his establishmentContinue reading “Paddy Power Games – All Sorts”
Category Archives: Social
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Brett Flair & The New Slots
In his first iteration Brett Flair proved to be a hugely successful character for Betfair. And while people may have had a bit of a love/hate relationship with him, he was memorable and a great brand asset. So when the Brand Team decided to refresh the creative they came to us with the simple thought:Continue reading “Brett Flair & The New Slots”
Euro 2024 – Paddy Power
Euro 2024 was supposed to be England’s moment. They went in as strong favourites having gone far in the preceding tournaments and even though some of the results leading up to the kick-off in June were patchy there was the feeling they would come good in the end. To tap into the fervour around thisContinue reading “Euro 2024 – Paddy Power”
Paddy Power – Super Sub
Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Paddy Power – Cheltenham 22
The theme for Cheltenham 22 was the rivalry between the British and Irish, which comes to the forefront during Cheltenham week as the Nations face off over the Prestbury Cup, awarded to the whoever has the most winners when the results are tallied. In truth Ireland have dominated in recent years but it’s still aContinue reading “Paddy Power – Cheltenham 22”
Betfair Casino – Brett Flair
Following the introduction of the new CAP guidelines Betfair had to come up with a new creative platform to replace their popular ‘Dogs’ campaign. The solution to this came in the form of a new character called Brett Flair. He is a singing and dancing market seller with a stall that can showcase all yourContinue reading “Betfair Casino – Brett Flair”
Fyffes – Banana Day
In 2017 Fyffes chose Temple Street Children’s Hospital as their nominated charity. To celebrate this and to also tie in with Banana Day (April 19th) we decided to create a special event that would raise awareness of the cause and get people talking about Banana Day. Our idea was to create a unique pop-up deliveryContinue reading “Fyffes – Banana Day”
SVP – Hidden Homeless
The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”
Daniel Flynn - Creative 