Aviva Street to School Campaign

The Aviva Street to School initiative aims to provide assistance to children in Ireland and around the world who are living or working on the street. It is committed to helping them get back into education and offering them a chance to improve their chances of a better life.

Our brief was to create a campaign using only typographic elements which would raise awareness of the initiative and help drive people towards the website. After struggling with a variety of ideas we came up with the concept you see here. We felt that showing street signs as if they were the sign on a child’s bedroom door offered a stark illustration of the reality of street life. These children do not have the home comforts many of us are used to, they don’t spend their early years in a safe and stable environment. We wanted to show that the street is their home and they have nowhere else to turn to.

Thanks to Neil Hanratty who worked on this assignment with me. The complete Aviva PDF is here and the images are below.