In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Category Archives: The Works
Brett Flair & The New Slots
In his first iteration Brett Flair proved to be a hugely successful character for Betfair. And while people may have had a bit of a love/hate relationship with him, he was memorable and a great brand asset. So when the Brand Team decided to refresh the creative they came to us with the simple thought:Continue reading “Brett Flair & The New Slots”
Paddy Power Comedy Festival
In the summer of 2022 Paddy Power took over sponsorship of the Dublin Comedy Festival, held annually in the Iveagh Gardens in the city centre. This event showcases the best Irish and international comedy acts over 3 days and has long been one of the entertainment highlights of the summer in the city. The briefContinue reading “Paddy Power Comedy Festival”
Sky Bingo – All fun, no fuss.
Sky Bingo is a bit of a sleeper product in the Sky Betting & Gaming arsenal. There is a feeling within the business that the product and customers experience is really great, but not enough people know about it. It also doesn’t necessarily get the budgets or backing that others do, including big competitors likeContinue reading “Sky Bingo – All fun, no fuss.”
Dibz Launch
In 2023 Flutter launched a brand new brand, and product, to the market. Dibz’ aim was to introduce a new way to bet on sports (specifically football for launch) that was always fun, always simple and always financially accessible. A lot of customers are turned off traditional betting apps as they see them as tooContinue reading “Dibz Launch”
Paddy Power – Super Sub
Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Paddy Power – Bingoton
When people think of Paddy Power they don’t necessarily think of Bingo. In 2022 the brand looked to change that by doing what they do best, tapping into a cultural moment and giving it that Paddy Power spin. In this instance that was the popularity of the Netflix phenomenon Bridgerton. Enter Miss Bingoton who isContinue reading “Paddy Power – Bingoton”
Betfair – Small Details, Big Results
In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”
1200 Years
Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the otherContinue reading “1200 Years”
X-Trailing on the Wild Atlantic Way
In Huskies we serve both the Nissan and Fáilte Ireland accounts and recently an opportunity arose to utilise our knowledge of both clients to create a unique set of advertisements. Fáilte were producing a 16 page supplement for the Irish Independent to promote the Wild Atlantic Way and offered within this were a suite ofContinue reading “X-Trailing on the Wild Atlantic Way”
Fyffes – Banana Day
In 2017 Fyffes chose Temple Street Children’s Hospital as their nominated charity. To celebrate this and to also tie in with Banana Day (April 19th) we decided to create a special event that would raise awareness of the cause and get people talking about Banana Day. Our idea was to create a unique pop-up deliveryContinue reading “Fyffes – Banana Day”
UCD Outdoor
I recently worked as part of a small team on a pitch for UCD. The brief was to come up with a campaign using water as the main theme. I worked on three outdoor executions using a minimalist illustrated style. Our idea was to strip everything back and using the expanse of space to createContinue reading “UCD Outdoor”
SVP – Hidden Homeless
The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”
Tullamore D.E.W. – D.E.W. & a Brew
Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layerContinue reading “Tullamore D.E.W. – D.E.W. & a Brew”
Daniel Flynn - Creative 