Soon after I started in Huskies we were asked to come up with an proposal for a suite of videos for AIB. We needed to create a visual style and tone that could be used for any sort of topic and would help take complicated and intimidating banking topics and make them understandable for the public.
Our concept was titled “Banking Made Simple” and involved using stop motion style animation. We wanted to use found objects and personal items to break the subjects down into pieces that were relatable. We wanted to show the benefits of each service more so than the processes or products involved and help improve the public perception of the bank.
To our delight our concept was picked by the client and since then we have produced a number of videos for them covering subjects ranging from their tablet app to mortgages.
While we’ve been producing the videos the budgets, timeframes and other elements have fluctuated but we’ve stuck to the same style we proposed initially and working with a large client has given me great experience so early in my advertising career.
The first video is featured in the showcase section of the Huskies website which you can read HERE.
Any videos that have gone live are featured below though we have been involved in 6 so far.
Thanks to Laura Fitzgerald who was my creative partner during this process.
Tablet Banking App
Becoming Mortgage Ready
Internet Banking for Small Business
eMortgage Application
Daniel Flynn - Creative 