Just as we were gearing up to work on World Cup 2026 the Paddy Power Games team came to us with an exciting brief. They were sponsoring Nobody’s Fool, a new 6-part gameshow on primetime ITV fronted by Danny Dyer, and wanted us to produce a set of idents. It’s the kind of brief youContinue reading “Paddy Power – Nobody’s Fool”
Category Archives: Video
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Paddy Power – Mansion Heist
In 2024 Paddy Power launched the first-ever exclusive online live casino gameshow. Bit of a mouthful. Paddy Power Mansion Heist is set in Paddy’s lavish country estate and players work through a series of rooms/rounds to collect loot from each room. The game culminates at the Mansion’s legendary vault, which is packed full of shimmeringContinue reading “Paddy Power – Mansion Heist”
Super 6 – Social Video
Motion content has been shown to vastly outperform static when it comes to engaging customers on social channels. This is particularly true when your goal is acquisition. We were asked to produce a series of videos for Super 6 leveraging their access to one of the biggest talents on Sky Sports, and a key ambassadorContinue reading “Super 6 – Social Video”
Brett Flair & The New Slots
In his first iteration Brett Flair proved to be a hugely successful character for Betfair. And while people may have had a bit of a love/hate relationship with him, he was memorable and a great brand asset. So when the Brand Team decided to refresh the creative they came to us with the simple thought:Continue reading “Brett Flair & The New Slots”
Dibz Launch
In 2023 Flutter launched a brand new brand, and product, to the market. Dibz’ aim was to introduce a new way to bet on sports (specifically football for launch) that was always fun, always simple and always financially accessible. A lot of customers are turned off traditional betting apps as they see them as tooContinue reading “Dibz Launch”
Betfair – Small Details, Big Results
In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”
SVP – Hidden Homeless
The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”
Tullamore D.E.W. – D.E.W. & a Brew
Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layerContinue reading “Tullamore D.E.W. – D.E.W. & a Brew”
CurrencyFair
One that got away. We recently did some pitch work for CurrencyFair. One of our routes was based around the idea of Fair/Unfair and the brief from the client was that they wanted to do something with cut through, something different. Thanks to Robert McBride for his work on this project with me.
Dalkey on Display – Visit Dublin
Living in Dublin you can sometimes forget how unique it is as a capital city. You can quickly move from the bustling city centre to the mountains and spectacular views. Or go the other way and arrive at the beautiful coast in no time at all. We were given the challenge of showcasing the proximityContinue reading “Dalkey on Display – Visit Dublin”
Allies Video
To mark the release of our new EP we sent the tracks to a few directors we know and asked them if they had any ideas for videos. Eoin Heaney came back to us with a treatment for “Allies” that we thought sounded really interesting so we wrote him a cheque and told him toContinue reading “Allies Video”
Street Art with Pedigree
In the summer of 2015 Fáilte commissioned artist James Earley to produce a mural in the docklands area of Dublin. They wanted to produce something that brightened up the area and provided a focal point for visitors. They also wanted to build interest in the piece while it was being produced and bring the audienceContinue reading “Street Art with Pedigree”
Pliable Me Video
As previously mentioned Bouts are big fans of music videos. They’re a great medium. Having produced our own videos for a long time we wanted to do something special for Pliable Me, one of the singles off our album. We wanted something to catch people’s attention and so we started looking around for people toContinue reading “Pliable Me Video”
Daniel Flynn - Creative 