Just as we were gearing up to work on World Cup 2026 the Paddy Power Games team came to us with an exciting brief. They were sponsoring Nobody’s Fool, a new 6-part gameshow on primetime ITV fronted by Danny Dyer, and wanted us to produce a set of idents. It’s the kind of brief youContinue reading “Paddy Power – Nobody’s Fool”
Tag Archives: Video
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Sky Bingo – All fun, no fuss.
Sky Bingo is a bit of a sleeper product in the Sky Betting & Gaming arsenal. There is a feeling within the business that the product and customers experience is really great, but not enough people know about it. It also doesn’t necessarily get the budgets or backing that others do, including big competitors likeContinue reading “Sky Bingo – All fun, no fuss.”
Dibz Launch
In 2023 Flutter launched a brand new brand, and product, to the market. Dibz’ aim was to introduce a new way to bet on sports (specifically football for launch) that was always fun, always simple and always financially accessible. A lot of customers are turned off traditional betting apps as they see them as tooContinue reading “Dibz Launch”
Betfair – Small Details, Big Results
In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”
SVP – Hidden Homeless
The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”
Tullamore D.E.W. – D.E.W. & a Brew
Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layerContinue reading “Tullamore D.E.W. – D.E.W. & a Brew”
CurrencyFair
One that got away. We recently did some pitch work for CurrencyFair. One of our routes was based around the idea of Fair/Unfair and the brief from the client was that they wanted to do something with cut through, something different. Thanks to Robert McBride for his work on this project with me.
Dalkey on Display – Visit Dublin
Living in Dublin you can sometimes forget how unique it is as a capital city. You can quickly move from the bustling city centre to the mountains and spectacular views. Or go the other way and arrive at the beautiful coast in no time at all. We were given the challenge of showcasing the proximityContinue reading “Dalkey on Display – Visit Dublin”
Allies Video
To mark the release of our new EP we sent the tracks to a few directors we know and asked them if they had any ideas for videos. Eoin Heaney came back to us with a treatment for “Allies” that we thought sounded really interesting so we wrote him a cheque and told him toContinue reading “Allies Video”
Street Art with Pedigree
In the summer of 2015 Fáilte commissioned artist James Earley to produce a mural in the docklands area of Dublin. They wanted to produce something that brightened up the area and provided a focal point for visitors. They also wanted to build interest in the piece while it was being produced and bring the audienceContinue reading “Street Art with Pedigree”
Pliable Me Video
As previously mentioned Bouts are big fans of music videos. They’re a great medium. Having produced our own videos for a long time we wanted to do something special for Pliable Me, one of the singles off our album. We wanted something to catch people’s attention and so we started looking around for people toContinue reading “Pliable Me Video”
AIB: Banking Made Simple
Soon after I started in Huskies we were asked to come up with an proposal for a suite of videos for AIB. We needed to create a visual style and tone that could be used for any sort of topic and would help take complicated and intimidating banking topics and make them understandable for theContinue reading “AIB: Banking Made Simple”
Bouts Videos Pt. 1
All of the us are big fans of music videos. While they aren’t necessarily something that a lot of bands, particularly Irish bands, spend time on they are something that we value greatly. Our first few videos for We Tried, Barbs, Turn Away and Jittery were all self produced with the help of our talentedContinue reading “Bouts Videos Pt. 1”
Daniel Flynn - Creative 