2 days prior to Ireland’s final 2018 6 Nations match against England at Twickenham Paddy Power decided to pay out early on Ireland to win the Grand Slam. To promote this offer we were asked to come up with a concept for a series of print ads.
With Eddie Jones’ comment still ringing in many people’s ears we decided to poke fun at the faltering English campaign as the Irish set out to get one over them on Paddy’s Day.
The rest is history.
Thanks to Niall Murphy for his work on this with me.
Daniel Flynn - Creative 