Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Category Archives: Sport
Paddy Power – The Bigger 180
In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Super 6 – Social Video
Motion content has been shown to vastly outperform static when it comes to engaging customers on social channels. This is particularly true when your goal is acquisition. We were asked to produce a series of videos for Super 6 leveraging their access to one of the biggest talents on Sky Sports, and a key ambassadorContinue reading “Super 6 – Social Video”
Euro 2024 – Paddy Power
Euro 2024 was supposed to be England’s moment. They went in as strong favourites having gone far in the preceding tournaments and even though some of the results leading up to the kick-off in June were patchy there was the feeling they would come good in the end. To tap into the fervour around thisContinue reading “Euro 2024 – Paddy Power”
Dibz Launch
In 2023 Flutter launched a brand new brand, and product, to the market. Dibz’ aim was to introduce a new way to bet on sports (specifically football for launch) that was always fun, always simple and always financially accessible. A lot of customers are turned off traditional betting apps as they see them as tooContinue reading “Dibz Launch”
Paddy Power – Super Sub
Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Paddy Power – Cheltenham 22
The theme for Cheltenham 22 was the rivalry between the British and Irish, which comes to the forefront during Cheltenham week as the Nations face off over the Prestbury Cup, awarded to the whoever has the most winners when the results are tallied. In truth Ireland have dominated in recent years but it’s still aContinue reading “Paddy Power – Cheltenham 22”
Betfair – Small Details, Big Results
In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”
Grand Slam Payout Print
2 days prior to Ireland’s final 2018 6 Nations match against England at Twickenham Paddy Power decided to pay out early on Ireland to win the Grand Slam. To promote this offer we were asked to come up with a concept for a series of print ads. With Eddie Jones’ comment still ringing in manyContinue reading “Grand Slam Payout Print”
1200 Years
Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the otherContinue reading “1200 Years”
Daniel Flynn - Creative 