Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the other if we lost alongside the match report in The Sun.
Unfortunately after a harrowing 1-5 defeat we had to run the ad that nobody wanted to see.
Daniel Flynn - Creative 