In 2025 Paddy Power Games launched a new campaign with the aim of promoting their wide variety of games. The idea they landed on was “All Sorts of games for all sort of people”.The campaign was fronted by Danny Dyer and the TVC features him as a slick casino boss taking us around his establishmentContinue reading “Paddy Power Games – All Sorts”
Category Archives: ATL
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Paddy Power – Mansion Heist
In 2024 Paddy Power launched the first-ever exclusive online live casino gameshow. Bit of a mouthful. Paddy Power Mansion Heist is set in Paddy’s lavish country estate and players work through a series of rooms/rounds to collect loot from each room. The game culminates at the Mansion’s legendary vault, which is packed full of shimmeringContinue reading “Paddy Power – Mansion Heist”
Paddy Power – The Bigger 180
In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Brett Flair & The New Slots
In his first iteration Brett Flair proved to be a hugely successful character for Betfair. And while people may have had a bit of a love/hate relationship with him, he was memorable and a great brand asset. So when the Brand Team decided to refresh the creative they came to us with the simple thought:Continue reading “Brett Flair & The New Slots”
Paddy Power – Super Sub
Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Paddy Power – Cheltenham 22
The theme for Cheltenham 22 was the rivalry between the British and Irish, which comes to the forefront during Cheltenham week as the Nations face off over the Prestbury Cup, awarded to the whoever has the most winners when the results are tallied. In truth Ireland have dominated in recent years but it’s still aContinue reading “Paddy Power – Cheltenham 22”
Paddy Power – Bingoton
When people think of Paddy Power they don’t necessarily think of Bingo. In 2022 the brand looked to change that by doing what they do best, tapping into a cultural moment and giving it that Paddy Power spin. In this instance that was the popularity of the Netflix phenomenon Bridgerton. Enter Miss Bingoton who isContinue reading “Paddy Power – Bingoton”
Grand Slam Payout Print
2 days prior to Ireland’s final 2018 6 Nations match against England at Twickenham Paddy Power decided to pay out early on Ireland to win the Grand Slam. To promote this offer we were asked to come up with a concept for a series of print ads. With Eddie Jones’ comment still ringing in manyContinue reading “Grand Slam Payout Print”
1200 Years
Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the otherContinue reading “1200 Years”
X-Trailing on the Wild Atlantic Way
In Huskies we serve both the Nissan and Fáilte Ireland accounts and recently an opportunity arose to utilise our knowledge of both clients to create a unique set of advertisements. Fáilte were producing a 16 page supplement for the Irish Independent to promote the Wild Atlantic Way and offered within this were a suite ofContinue reading “X-Trailing on the Wild Atlantic Way”
UCD Outdoor
I recently worked as part of a small team on a pitch for UCD. The brief was to come up with a campaign using water as the main theme. I worked on three outdoor executions using a minimalist illustrated style. Our idea was to strip everything back and using the expanse of space to createContinue reading “UCD Outdoor”
Daniel Flynn - Creative 