In 2024 Paddy Power launched the first-ever exclusive online live casino gameshow. Bit of a mouthful.
Paddy Power Mansion Heist is set in Paddy’s lavish country estate and players work through a series of rooms/rounds to collect loot from each room. The game culminates at the Mansion’s legendary vault, which is packed full of shimmering gold.
The team in Flutter Creative worked on the full TTL campaign for this, including all video and static assets from initial concept through to final production and output.
Paddy Power (the real man) took centre-stage challenging customers to try and beat the bookie. He was also supported by a cast of additional characters made up of his staff at the Mansion including a chef, a gardener and his house-keeper.
I was brought into the project to assist on art directing both the stills, which we shot on location around Arley Hall & Gardens as well as on colorama, as well as on the video assets.
Here’s the initial launch video.
Here’s a look at the TVC that went out later in the campaign.
Daniel Flynn - Creative 