Just as we were gearing up to work on World Cup 2026 the Paddy Power Games team came to us with an exciting brief. They were sponsoring Nobody’s Fool, a new 6-part gameshow on primetime ITV fronted by Danny Dyer, and wanted us to produce a set of idents. It’s the kind of brief youContinue reading “Paddy Power – Nobody’s Fool”
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Paddy Power Games – All Sorts
In 2025 Paddy Power Games launched a new campaign with the aim of promoting their wide variety of games. The idea they landed on was “All Sorts of games for all sort of people”.The campaign was fronted by Danny Dyer and the TVC features him as a slick casino boss taking us around his establishmentContinue reading “Paddy Power Games – All Sorts”
Paddy Power – Cheltenham 2026
Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Paddy Power – Mansion Heist
In 2024 Paddy Power launched the first-ever exclusive online live casino gameshow. Bit of a mouthful. Paddy Power Mansion Heist is set in Paddy’s lavish country estate and players work through a series of rooms/rounds to collect loot from each room. The game culminates at the Mansion’s legendary vault, which is packed full of shimmeringContinue reading “Paddy Power – Mansion Heist”
Paddy Power – The Bigger 180
In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Euro 2024 – Paddy Power
Euro 2024 was supposed to be England’s moment. They went in as strong favourites having gone far in the preceding tournaments and even though some of the results leading up to the kick-off in June were patchy there was the feeling they would come good in the end. To tap into the fervour around thisContinue reading “Euro 2024 – Paddy Power”
Paddy Power Comedy Festival
In the summer of 2022 Paddy Power took over sponsorship of the Dublin Comedy Festival, held annually in the Iveagh Gardens in the city centre. This event showcases the best Irish and international comedy acts over 3 days and has long been one of the entertainment highlights of the summer in the city. The briefContinue reading “Paddy Power Comedy Festival”
Paddy Power – Super Sub
Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Paddy Power – Cheltenham 22
The theme for Cheltenham 22 was the rivalry between the British and Irish, which comes to the forefront during Cheltenham week as the Nations face off over the Prestbury Cup, awarded to the whoever has the most winners when the results are tallied. In truth Ireland have dominated in recent years but it’s still aContinue reading “Paddy Power – Cheltenham 22”
1200 Years
Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the otherContinue reading “1200 Years”
Daniel Flynn - Creative 