Cheltenham is a social event. Being at the track is immense. Watching it with mates in the pub is great craic and even watching it at home, or in the office (as we do in Flutter), is a treat. The only way to improve on that is to add Paddy Power to the mix. HowContinue reading “Paddy Power – Cheltenham 2026”
Category Archives: TTL
Paddy Power – Mansion Heist
In 2024 Paddy Power launched the first-ever exclusive online live casino gameshow. Bit of a mouthful. Paddy Power Mansion Heist is set in Paddy’s lavish country estate and players work through a series of rooms/rounds to collect loot from each room. The game culminates at the Mansion’s legendary vault, which is packed full of shimmeringContinue reading “Paddy Power – Mansion Heist”
Paddy Power – The Bigger 180
In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”
Brett Flair & The New Slots
In his first iteration Brett Flair proved to be a hugely successful character for Betfair. And while people may have had a bit of a love/hate relationship with him, he was memorable and a great brand asset. So when the Brand Team decided to refresh the creative they came to us with the simple thought:Continue reading “Brett Flair & The New Slots”
Euro 2024 – Paddy Power
Euro 2024 was supposed to be England’s moment. They went in as strong favourites having gone far in the preceding tournaments and even though some of the results leading up to the kick-off in June were patchy there was the feeling they would come good in the end. To tap into the fervour around thisContinue reading “Euro 2024 – Paddy Power”
Sky Bingo – All fun, no fuss.
Sky Bingo is a bit of a sleeper product in the Sky Betting & Gaming arsenal. There is a feeling within the business that the product and customers experience is really great, but not enough people know about it. It also doesn’t necessarily get the budgets or backing that others do, including big competitors likeContinue reading “Sky Bingo – All fun, no fuss.”
Daniel Flynn - Creative 