In Huskies we serve both the Nissan and Fáilte Ireland accounts and recently an opportunity arose to utilise our knowledge of both clients to create a unique set of advertisements. Fáilte were producing a 16 page supplement for the Irish Independent to promote the Wild Atlantic Way and offered within this were a suite of advertising spaces.
We saw this as an excellent opportunity to promote the Nissan X-Trail, the perfect vehicle for the tackling this rugged coastal route. However, we wanted to use our knowledge of the route and also the car to produce pieces that felt like they were integrated into the supplement rather than advertisements that could be featured in any publication.
To this end we produced advertorial content, maps and driving routes and also made smaller advertisements that featured the car in locations along the Wild Atlantic Way.
The end result is a supplement that blends the two brands together and ensures the public know that the Nissan X-Trail is the ideal companion for a trip around Ireland’s west coast.
Thanks to the Nissan team for their work on this project.
Daniel Flynn - Creative 