Freddy Fyffes Packaging

Freddy Fyffes is the face of Fyffes snack sized bananas. These come in packs of 7 and are perfect for children’s lunchboxes. Freddy has been around for years and years but recently we were asked to come up with a new design for Freddy (I’ll do a separate post on that) and also a newContinue reading “Freddy Fyffes Packaging”

Creme Egg

Cadbury’s Creme Egg campaigns are well known for their inventiveness and quirky style. We were charged with coming up with a new campaign for their launch this year. The brief asked for TV, print, outdoor and digital executions. Our campaign is based around the idea of “The Gooniverse”, an alternate universe inhabited by, and alsoContinue reading “Creme Egg”

Supermac’s Campaign

For a recent college project we were given a relatively simple brief. Create a campaign for Supermac’s which distances them from the horse meat scandal and emphasises their homegrown quality and reminds consumers that all their burgers are 100% Irish beef. For our campaign we wanted to steer clear of mentioning the horse meat scandalContinue reading “Supermac’s Campaign”