Paddy Power – The Bigger 180

In 2023 Paddy Power disrupted the sporting world with The Big 180, one of sport’s greatest ever charity partnerships. They donated £1000 for every 180 scored at the World Darts Championship, and announced it in true PP fashion with a mischievious Green Treble 20 stunt. The donation reached £1m in the end, and more importantlyContinue reading “Paddy Power – The Bigger 180”

The Doyle Collection – Sherlock Holmes

For over 100 years the character Sherlock Holmes has captured imaginations all over the world. To celebrate The Bloomsbury Hotel’s Sherlock Holmes themed package in London we designed a timeline showing some of the ways Sherlock Holmes has found his way into popular culture. Thanks to Maeve Heslin and Chris Flynn who worked with me on this piece.