Tullamore D.E.W. – D.E.W. & a Brew

Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layer to your enjoyment of both drinks.

To explain this new serve Tullamore D.E.W. asked us to produce a web film along with a series of shorter edits and social objects. This was to be used across various European markets so we decided to clearly illustrate the concept using graphics along with a bartender character to bring a bit of levity and Irish charm to the video. At the time of writing the video has over 300,000 views on Facebook.

Thanks to Robert McBride for his work on this project.