Paddy Power launched a new feature in early 2024 called Super Sub. This allows a customer’s bet to roll over to the new player if their initial selection is replaced. So, say for example you have Hojlund to score but he is replaced by Mount who then scores a 90th minute winner, you still win.Continue reading “Paddy Power – Super Sub”
Tag Archives: digital
SVP – Hidden Homeless
The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”
Tullamore D.E.W. – D.E.W. & a Brew
Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layerContinue reading “Tullamore D.E.W. – D.E.W. & a Brew”
Daniel Flynn - Creative 