Paddy Power – Nobody’s Fool

Just as we were gearing up to work on World Cup 2026 the Paddy Power Games team came to us with an exciting brief. They were sponsoring Nobody’s Fool, a new 6-part gameshow on primetime ITV fronted by Danny Dyer, and wanted us to produce a set of idents. It’s the kind of brief youContinue reading “Paddy Power – Nobody’s Fool”

Tullamore D.E.W. – D.E.W. & a Brew

Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layerContinue reading “Tullamore D.E.W. – D.E.W. & a Brew”

CurrencyFair

One that got away. We recently did some pitch work for CurrencyFair. One of our routes was based around the idea of Fair/Unfair and the brief from the client was that they wanted to do something with cut through, something different.   Thanks to Robert McBride for his work on this project with me.