The theme for Cheltenham 22 was the rivalry between the British and Irish, which comes to the forefront during Cheltenham week as the Nations face off over the Prestbury Cup, awarded to the whoever has the most winners when the results are tallied. In truth Ireland have dominated in recent years but it’s still aContinue reading “Paddy Power – Cheltenham 22”
Tag Archives: Horse Racing
Betfair – Small Details, Big Results
In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”