Author Archives: flynnd8

Paddy Power – Bingoton

When people think of Paddy Power they don’t necessarily think of Bingo. In 2022 the brand looked to change that by doing what they do best, tapping into a cultural moment and giving it that Paddy Power spin. In this instance that was the popularity of the Netflix phenomenon Bridgerton. Enter Miss Bingoton who isContinue reading “Paddy Power – Bingoton”

Betfair Exchange Education

In 2019 Betfair launched a campaign to highlight their Exchange offering fronted by Clive Owen. This was one of the biggest campaigns undertaken by the brand at that time, using their highest profile ambassador to date. Working alongside our agency partner, Leo Burnett’s London, I was responsible for the stills shoot during the 5 dayContinue reading “Betfair Exchange Education”

Betfair – Small Details, Big Results

In 2019 we worked on the brief for Betfair’s annual Cheltenham campaign. Cheltenham is one of the biggest events in the calendar for Flutter UK&I, helping attract new customers who help drive business throughout the year so it’s always a great opportunity for us. Our creative was based around the insight that it is oftenContinue reading “Betfair – Small Details, Big Results”

Grand Slam Payout Print

2 days prior to Ireland’s final 2018 6 Nations match against England at Twickenham Paddy Power decided to pay out early on Ireland to win the Grand Slam. To promote this offer we were asked to come up with a concept for a series of print ads. With Eddie Jones’ comment still ringing in manyContinue reading “Grand Slam Payout Print”

1200 Years

Having secured an admittedly dour 0-0 draw in Denmark, Ireland’s World Cup hopes rested on getting a good result back at the Aviva. Taking Ireland’s questionable record in battle against the Danes, on the day of the match, I came up with two print executions. One would run if we emerged victorious and the otherContinue reading “1200 Years”

X-Trailing on the Wild Atlantic Way

In Huskies we serve both the Nissan and Fáilte Ireland accounts and recently an opportunity arose to utilise our knowledge of both clients to create a unique set of advertisements. Fáilte were producing a 16 page supplement for the Irish Independent to promote the Wild Atlantic Way and offered within this were a suite ofContinue reading “X-Trailing on the Wild Atlantic Way”

Fyffes – Banana Day

In 2017 Fyffes chose Temple Street Children’s Hospital as their nominated charity. To celebrate this and to also tie in with Banana Day (April 19th) we decided to create a special event that would raise awareness of the cause and get people talking about Banana Day. Our idea was to create a unique pop-up deliveryContinue reading “Fyffes – Banana Day”

UCD Outdoor

I recently worked as part of a small team on a pitch for UCD. The brief was to come up with a campaign using water as the main theme. I worked on three outdoor executions using a minimalist illustrated style. Our idea was to strip everything back and using the expanse of space to createContinue reading “UCD Outdoor”

SVP – Hidden Homeless

The Homeless crisis in Ireland has reached critical levels. There are 90,000 households waiting for social housing across Ireland, and over 2,000 children living in homeless accommodation in Dublin. Average rents are rising and increasingly families are struggling. We recently worked together with our client, SVP, to draw attention to this issue. The idea was toContinue reading “SVP – Hidden Homeless”

Tullamore D.E.W. – D.E.W. & a Brew

Tullamore D.E.W. launched their new serve in 2016 called D.E.W. & a Brew. The idea behind the serve is to pair a whiskey with a beer of your choosing. Each beer brings out different flavour elements in the whiskey and vice versa. This means every pairing brings a new experience and adds an extra layerContinue reading “Tullamore D.E.W. – D.E.W. & a Brew”

CurrencyFair

One that got away. We recently did some pitch work for CurrencyFair. One of our routes was based around the idea of Fair/Unfair and the brief from the client was that they wanted to do something with cut through, something different.   Thanks to Robert McBride for his work on this project with me.  

Dalkey on Display – Visit Dublin

Living in Dublin you can sometimes forget how unique it is as a capital city. You can quickly move from the bustling city centre to the mountains and spectacular views. Or go the other way and arrive at the beautiful coast in no time at all. We were given the challenge of showcasing the proximityContinue reading “Dalkey on Display – Visit Dublin”

Bouts – Unlearn EP

After writing, recording, releasing and touring Nothing Good Gets Away we were pretty burnt out. We took a bit of time away from Bouts but after a few months we got back together to decide what to do next. We concluded that we wanted to write some more tunes but this time we wanted toContinue reading “Bouts – Unlearn EP”